Design a recruitment package to be mailed to potential students looking into the design program at Stevenson University.
I wanted my recruitment materials to stand out to the students, and engage them in a way that was both visually appealing and informative. Researching the target audience was essential because it allowed me to understand what high school seniors are looking for when they do recieve these packages. I interviewed several students who were looking into different programs within the Baltimore area, and made design choices regarding layout and typography based off of their answers. Marketing materials include a clean, single-fold brochure and a small sketchbook to be used as a keepsake. These items would be mailed inside of an envelope, which would also have a front label that reflects the overall theme of the design.