BRIEF:

Create a campaign that targets the Stevenson University campus in hopes to get students thinking about recycling. The piece must directly speak to the students, so researching the target audience is essential. Final solution pieces will vary. 

SOLUTION:

My campaign was entitled "Think Before You Throw" and focuses on reminding students to think about what they are throwing away. I decided to create an info graphic poster that would be hung up around Stevenson’s campus to help promote the many benefits of recycling. Facts shown on this piece were chosen specifically to relate to the students in hopes to get them more involved in the cause. Researching the target audience was imperative in order to ensure this piece created an impact on the students. Final design solutions include the promotional poster and a campaign logo.