BRIEF:

Create a personal identity that best represents yourself as a graphic designer. Identity package should include a personal logo, resumé, business card, thank you card, letterhead, and mailing envelopes.

SOLUTION:

For my personal identity, I wanted to create an entire design package that had a down to earth and rustic vibe. My logo incorporates my initials in a clean and simplistic way, and can stand on its own or be combined with other design flourishes that were used throughout the package. Kraft envelopes and reusable twine were specifically chosen to complete the identity, and only help to support the look and feel of the overall design.